UP&UP is pleased to collaborate with the Department of Sustainability and the Environment (DSE) to develop a new creative look for the Act4Nature Campaign.
We have developed campaign roll-out items [ postcards, posters, bookmarks and tattoos ] to help spread environmental actions for the 12 month campaign. The project is being rolled out with partners, Melbourne Zoo, Parks Victoria, Melbourne Museum, Royal Botanical Gardens in conjunction with the State Government.
To achieve the end result, we developed the '12 months/12actions' tag line and created the concept around the calendar with icons to represent actions for each month. The core campaign items feature an animal. We think the seal made a good champion!
Make a pledge each month and take action to help Biodiversity in Victoria remain.
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